Guides
Guides
Plain-English help with tracking where your applicants come from.
What are UTM codes, in plain English
UTM codes are labels added to the end of a web address that say where a visitor came from. Here is what each one means and why they matter.
How to track which social post a job applicant came from
If you post the same job on Facebook and LinkedIn with the same link, you cannot tell which post worked. Here is a simple way to find out.
UTM codes for Facebook and LinkedIn posts: what to put in each field
What to type in utm_source, utm_medium, utm_campaign and utm_content for Facebook and LinkedIn posts, with examples and naming rules.
Why applicant source gets lost between the post and the application (and how to keep it)
A visitor arrives from a tracked link, then the source disappears before they apply. Here are the usual reasons and what keeps the source attached.
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