Know where your applicants come from.
See which sources bring people to your jobs, so you can make smarter decisions about where to post next.
- Facebook post
- LinkedIn post
- Indeed listing
- Flyer QR code
Applicant sources
Sample data| Source | Share of total | Applicants | Share |
|---|---|---|---|
| Facebook post | 180 | 45% | |
| LinkedIn post | 100 | 25% | |
| Indeed listing | 80 | 20% | |
| Flyer QR code | 40 | 10% | |
| Total | 400 | 100% |
The source matters.
If you cannot tell which post brought an applicant, you keep paying for and repeating posts that bring nobody. A busy post and a post that brings real applicants look the same from the outside.
The source usually gets lost somewhere between the post and the application. Someone taps a link, reads a few pages, and applies later. By then nothing says where they came from.
Quill Tracker gives each post its own link and keeps the source attached, so you can see which posts are worth repeating.
How it works
Paste your landing page
Paste the page people should land on, such as your careers page, and name the campaign.
Tick where you post
Facebook, LinkedIn, Instagram, X, TikTok, Indeed, email, text message, QR or print, or one you name yourself.
Copy a link per post
You get one short link for each place you ticked, each with a Copy button and a QR code. Use each one in its own post.
What you see in reports
Clicks, unique visitors, applications and the share of visitors who applied. Break them down by:
Where it came from
Source, campaign and individual link.
When
By day, plus the latest clicks and the latest applications.
Who, roughly
Phone, tablet or desktop, the country, and whether the person was inside the Facebook, Instagram, LinkedIn, TikTok, X or Snapchat app.
Pro and Business can also export a CSV file.
The one-line site snippet
The links alone tell you who clicked. One pasted line on your own site tells you who applied.
<script defer src="https://go.quilltracker.com/ql.js" data-site="SITE_KEY"></script>The source survives browsing
A visitor who reads three other pages before applying is still tied to the post they came from. It is remembered for 30 days in their own browser.
Hidden form fields are filled
If your form has hidden fields named utm_source, utm_medium, utm_campaign, utm_content or qlid, they are filled in. Your applicant system receives the source with the application.
Applications are counted per post
When a form is submitted, or a thank-you page loads, the application is counted against the link that brought the person in.
The snippet is on every plan, including Free.
Who it is for
Recruiting and staffing teams
You post the same role in several places and need to know which one works. Give each post its own link and compare.
Any business posting offers on social
A sale, an event, a free quote. If you post a link and want to know which post earned the click, this does that.
Privacy, plainly
- No IP addresses are stored. Quill Tracker keeps the country, device type and a daily visitor code that cannot be followed from day to day.
- The short link sets no cookies.
- Link previews and bots are not counted as visitors.
- If your browser sends the Global Privacy Control signal, the site snippet records nothing.
- Applicant name and email are recorded only if you turn that on (Business plan). If you do, you are responsible for telling your applicants.
Questions
What are UTM codes?
UTM codes are labels added to the end of a web address. They say where a visitor came from, for example utm_source=facebook. Your analytics tool or applicant system can read them. Quill Tracker adds them for you, so you never type them by hand.
Will the link preview card still show my page?
Yes. When Facebook, LinkedIn and similar sites fetch your short link to build the preview card, they are sent on to your landing page and show its title and image. Those preview fetches are not counted as clicks.
Does it work with my applicant system?
The UTM codes arrive in the address of your landing page, and the site snippet can also fill hidden form fields named utm_source, utm_medium, utm_campaign, utm_content and qlid. Whether your applicant system keeps those values depends on the system. If it has a place to store hidden fields or UTM data, it will have them. If not, you still see clicks and applications per post in Quill Tracker.
Do I need a developer?
Not for the links. Paste your page address, tick where you will post, and copy the links. The site snippet is one line of code pasted before the closing body tag of your site. If you cannot edit your site, ask whoever can. The links work without it.
What happens to my links if I stop paying?
They keep working. If a paid subscription ends, your workspace drops back to the Free plan. Links already in your posts keep sending people to your page and clicks keep being counted, up to the Free plan's 1,000 a month. You cannot create links beyond the Free limit or use paid features until you upgrade again.
Can I use it for things other than hiring?
Yes. Any offer you post on social media works the same way: a sale, an event sign-up, a free quote. Hiring and staffing teams are who it was designed for first.
Can I use QR codes?
Yes. Each link comes with a QR code, and "QR / print" is one of the places you can tick. Put the code on a flyer or a poster and the scans are counted as their own source.
Can my team use it?
Yes. Free is for one person, Pro includes 5 team members and Business includes 25. Pricing is per company, not per user.
Does it store IP addresses?
No. Quill Tracker does not store IP addresses. It keeps the country, the type of device and a daily visitor code that cannot be followed from one day to the next.
Try it on your next post
The Free plan has no time limit and needs no card. Sign in with an emailed code.